CELEBRATING WITH RESPECT: WULLE BRINGS CONSENT TO THE STREETS

For over 150 years, Wulle stands for good times in Stuttgart. With our WULLE VOUS? campaign, we joined CSD 2025 to take a bold step into culture – making consent visible as a natural part of respect and celebration.

We designed the creative strategy and executed the full campaign.
At the core of the approach was a collaboration with FAQYOU.de, capturing diverse voices through street interviews during the CSD parade. On the streets, we turned the event into Stuttgart’s largest street beer bar: over 50 branded pop-up tables became spontaneous gathering points, brought to life by an awareness team.