STIRLING MAG
Staatsgalerie Stuttgart
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Content Production
Print Media Storytelling
Visual Curation
Editorial Consultancy
Photo Essay by Oliver Kröning
Innovating a Traditional Cultural Institution
Introducing the FIRST PUBLICATION about NEW MUSEUM CULTURE
Contrary to most conventional cultural institutions, we wanted to encourage an inclusive appearance and atmosphere for the traditional art museum of Stuttgart. With Stirling, Staatsgalerie Stuttgart’s first own magazine, we helped to shift the museum's visual identity and culture at large into a modern direction.
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Through our visual concept and image contributions to Stirling, we showcased the daily lives of the museum staff and energy of its exhibits, emphasising the human side of the institution. The magazine became a pivotal tool in breaking with tradition, inviting a broader audience to the museum and transforming how people relate to it.