PTGP EXPERIENCE
Porsche Tennis Grand Prix
Spatial Design
Creative Direction & Experiential Design
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Social Media-Driven Experience Strategy
Setting the Stage For Tennis' Biggest Entertainment
Phygital Gamification Touch-Points
Community Engagement for Kids & Parents
Integrating New Media from the Screen to IRL
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Community Activation at Porsche Brand Store
Community Activation at Porsche Brand Store
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Identity Design & Communication
ENTER THE BEST WOMEN’S TENNIS TOURNAMENT IN THE WORLD
The Porsche Tennis Grand Prix (PTGP) — Europe’s oldest women’s indoor tournament since 1978 — has grown into a premier WTA event, attracting a global audience. As the creative partner over the years, we transformed the tournament’s overall visual communication into an instantly recognisable identity, that reflects Porsche’s commitment to high performance cars and tennis.
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Thanks to our expertise in event design, we revamped the PTGP’s entrance area, where the tournament’s lasting legacy and promising future come into one: with a history wall celebrating past and present legends and an entertainment playground offering phygital and gamified touch-points. On top, we created the key visual design applied across all out-of-home, digital channels and social media.
To boost ticket sales in advance, we also came up with a brand activation and redesigned the Porsche Brand Store in Stuttgart. In front of it we installed a surreal oversized tennis racket and ball, which doubled as a buzzing outdoor bar and eye-catching point of engagement.