Documenting Two design icons with Patrick Dempsey

Tag Heuer and Porsche — two masters in their respective fields — have come together in an unprecedented collaboration to celebrate their craftsmanship under the slogan: "Mastering the Art of Timing“. Together with American actor Patrick Dempsey as brand ambassador, we realised a visual campaign to represent their combined strengths.

Through a video and photo production on the icy grounds of Kittilä, Finland, we showcased the resilient performance of the Tag Heuer and Porsche products through a documentary-style approach. Our creative direction for the campaign’s storytelling aimed to channel a classic timelessness and highlights the products’ resilience, strength and adaptability against the challenging Finnish tundra. The campaign was activated on all social media channels.