PHYSICAL CONVERSATION
StadtPalais Stuttgart Museum + Porsche
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Connecting Art, Dance & Design Communities Worldwide
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Interactive Public Exhibition
Visual Identity & Communication Design
Limited Edition Art Box as Community Collectible
Synchronising The Art of Photography and Dance
Friedemann Vogel, the first soloist of the Stuttgart Ballet and one of the world’s most renowned ballet dancers, stepped into a transcendent collaboration with photographer Oliver Kröning, to create a series of photographs in a perfectly synchronised performance. These images became the foundation for a limited edition art box and an accompanying public exhibition, titled "Physical Conversation“.
Behind the scenes
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We curated and installed the exhibition outside the Stadtpalais - Museum for Stuttgart, being so well-received by the art & dance community, that it generated 10,000€ to donate for the Olgäle Foundation in Stuttgart. As Friedemann Vogel and the Stuttgart Ballet have a strong following in Japan, the special art box with a series of photo prints was also exclusively produced for the Japanese ballet fans and sold out immediately.
FOLLOWING THE LINES OF a human body and a car’s aerodynamics
In extension to this special collaboration with Friedemann Vogel, we partnered with Porsche to create a beautiful documentation of the seemingly contradictory merging between the art of ballet and the design of a Porsche car. Shot at the Elbphilharmonie in Hamburg, one of the top locations in the world for classical music and dance, this campaign video, titled "Ein Traum(-)wagen“ (German word pun for: To dare a dream/a dream car) aligned Friedemann Vogel’s graceful movements with the refined, aerodynamic beauty of a Porsche— into one harmony.