Travelling exhibition from DOVER STREET market to design Miami

AMEN is the first candle company to meet international sustainability guidelines for human, animal and environmental welfare. Instead of traditional plastic or paper, they use carbon-negative, biodegradable packaging, made out of mycelium. Sharing this vision for eco-conscious innovation, we developed a creative strategy with our branding and curation expertise, that introduces AMEN Candles to European and international fashion & luxury markets.

Mushroom Conversations is a cross-media campaign between art, luxury and environmentalism that narrates the story of the beautiful mushroom, spreading organically under the soil. In order to distribute and place AMEN in key locations, we conceived and curated a travelling exhibition with an art installation, displaying the candle and mycelium packaging. The first exhibition debuted at Galerie Kernweine in Stuttgart and traveled to iconic destinations like the Dover Street Perfume Market in Paris, Design Miami, São Paulo, New York, and Marseille.