READY, SET, DEAL — and learn about finances!

Planspiel Börse, an initiative by Sparkasse, turns financial education into an interactive online game, where young players can participate in virtual trading to explore the stock market, practice economic principles, learn about market trends and understand key concepts like sustainability & responsible investing.

With our connection to youth culture and the mission to show Gen Z how to reach their goals & aspirations, we developed a complete visual branding and campaign, including photography, copywriting and illustrations. From concept to execution, we realised video and photo productions, specifically targeted for social media content and print materials. Our "Be the Next You“ campaign managed to make the stock market & financial education relatable for the next generation, inspiring them to make smarter money moves.