40:LOVE — STEIDL BOOK
Porsche Tennis
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Collaborating with Steidl, the Prestigious German Publishing House
Encapsulating Forty Years of Female Empowerment
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Unraveling a Deep Archive
Visual Identity
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Web and UX Design
Editorial Design
Photo Curation
CELEBRATING FORTY YEARs of PTGP with sTEIDL
In collaboration with the esteemed Steidl Verlag, the renowned high-end book publisher, we curated a 600-pages visual monograph in honour of the 40th anniversary of the Porsche Tennis Grand Prix. It encapsulates the essence of the tournament’s unique journey and chronicles its significant role in advancing women's tennis on the WTA tour.
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With our affinity for cultural movements, we wove the narrative of female tennis empowerment together with Porsche's evolution in design and innovation. The book reflects both the tournament's historical impact and Porsche's enduring legacy as a brand. From the trailblazing days of the 1970s, with icons like Martina Navratilova and Steffi Graf, to the present with players like Angelique Kerber gracing the courts, the book showcases how the PTGP has been at the forefront of the emancipation and popularization of women’s tennis worldwide. Through our editorial direction and visual storytelling, the 40:LOVE book stands as a testament to supporting women in sport — let’s go, girls!